Cost per inquiry and appointment
What is Healthcare Paid Advertising for a medical practice?
Healthcare campaigns require channel strategy that respects platform restrictions rather than blindly applying e-commerce targeting tactics.
Reviewed by the Doctors Marketing Company team · Last reviewed October 2026
Who this is for
Healthcare Paid Advertising for Medical Practices
Practices that want predictable inquiries sooner than organic search can deliver, or that need to promote a specific service or location.
What is included
How We Approach It
Google Ads and, where appropriate, Meta campaigns planned for healthcare
Dedicated landing pages for each campaign
Lead capture and call tracking designed with privacy in mind
Budget and bid management with regular optimization
Clear reporting on cost per inquiry and appointment requests
Measurement
How We Measure It
We report against practical practice goals, not vanity metrics.
Conversion rate of landing pages
Spend against your starting goals
Privacy and responsible claims
Google treats health as a sensitive-interest category and limits some personalized targeting, so we plan campaigns around those limits and avoid retargeting patient audiences.
How we approach compliance →
Questions
Common Questions
Do you manage Google Ads and social advertising?
Yes. We plan, launch and manage campaigns, and we explain the reasoning in plain language.
How do you measure performance?
Against practical goals such as inquiries and appointment requests, not likes or impressions alone.
Results vary based on specialty, location, budget, competition and other factors. Nothing on this page is a guarantee of results.
Want a Plan for Your Practice?
Request a free Practice Growth Audit and we will show you what we would examine first.
Or call us: +92 316 8547404